I agree generally that there can always be more. The big difference to me is that in putting the product first, Apple is ensuring that they'll remain in a posi

I agree generally that there can always be more. The big difference to me is that in putting the product first, Apple is ensuring that they'll remain in a position to continue doing this. The trend is in the right direction though, their revenue for 2013 increased less than 10%[1] but their R&D expenditures have (based on a pretty coarse chart) gone up around 20%. [1] http://www.wikinvest.com/stock/Apple_(AAPL)/Data/Total_Revenues http://www.wikinvest.com/stock/Apple_(AAPL)/Data/Total_Reven...