Several years ago at conversion voodoo we studied the impact on conversion of writing at an 8th grade reading level which is about the average American. It, of

Several years ago at conversion voodoo we studied the impact on conversion of writing at an 8th grade reading level which is about the average American. It, of course, improved conversion and it turns out there is already quite a bit of algorithmic work on the topic to help tune your ad copy. So I am a believer in the hypothesis that simplicity and clarity, in marketing anyways, is a worthwhile pursuit. I am going to test this Hemingway along the same lines - take some longer form copy, run it through and test output. (1) http://www.conversionvoodoo.com/blog/2010/04/increasing-site-conversion-by-writing-for-an-8th-grade-reading-level/ http://www.conversionvoodoo.com/blog/2010/04/increasing-site...