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I am sure it will be easy to opt-out, either by going to the Preferences panel or by an obscure about:config option.

• spacefight 13y ago
  That's the point, it's 'easy' for those who care, but 99% won't be able to change it easily...
  • MarkTee 13y ago
    If the only ones who don't know how to change it are the ones who don't care, what does it matter?
    • spacefight 13y ago
      Only caring for yourself isn't helping your others in a global society, ever.
      • ollysb 13y ago
        Our world is full of adverts, most people aren't even going to blink if a couple more appear somewhere.