It's worth noting that most of the predictions he made were about what consumer choices an individual would make. This is actually a very well studied and succ

It's worth noting that most of the predictions he made were about what consumer choices an individual would make. This is actually a very well studied and successful field. In fact it's so successful, it makes those kinds of predictions possible, if you follow me. Certain things are marketed to certain kinds of people because they're inclined to buy them, based on that person's self-perception. The products/neighborhoods that are successful are the ones that are most successful at predicting what particular people will like, which in turn makes those choices more predictable for a given individual. It's a Darwinian feedback process, almost. If the choices weren't predictable, they wouldn't have been available to have been made.