The problem is the article isn't obnoxious to the person posting it, because that person already knows what it's about. It's obnoxious to you because the headli

The problem is the article isn't obnoxious to the person posting it, because that person already knows what it's about. It's obnoxious to you because the headline is intentionally vague, and because it's designed by a cynical AB-testing robot to try to sound like an extremely impressed friend of yours. Compare: Pre-Upworthy Facebook post: My friend: "I thought this sucked until 0:45. Then my jaw dropped." Video embedded title: "Guy does tricks on pogo stick." Post-Upworth Facebook post: My friend: [nothing] Video embedded title written by cynical robot: "I thought this sucked until 0:45. Then ..." Seems the same to the poster. Insanely annoying to the reader. (Oops -- deleted and reposted this because I switched browsers and accidentally logged in under an old account.)