The article comes to the wrong conclusion. Facebook isn't trying to get Upworthy to buy ads. Facebook is trying to get NBC, Mercedes, Prada to buy ads by convin

The article comes to the wrong conclusion. Facebook isn't trying to get Upworthy to buy ads. Facebook is trying to get NBC, Mercedes, Prada to buy ads by convincing them Facebook is a place where monied people get their news. Like Twitter did a couple of years ago, Facebook now realizes its best bet is to become a media dissemination company.