I think drives like these (whether intended to or not) result in heightened awareness of a problem, not necessarily a fixed outcome. If something like this too

I think drives like these (whether intended to or not) result in heightened awareness of a problem, not necessarily a fixed outcome. If something like this took place once a year (where sites protest mass surveillance) it would assure that people continue to discuss the issue instead of slowly forgetting about it. Labeling the effort "The Day We Fight Back" has a certain "shock" value that intrigues people. If instead it were marketed as "let's talk about long-term strategies for dismantling mass-surveillance" support would probably trickle in. After all, signing a petition or putting a url on your site isn't really "fighting back," it's a protesting.