I can see several reasons: 1. This isn't US, so those rules don't apply ("a confectionery product with a non-nutritive object, partially or totally imbedded wi

I can see several reasons: 1. This isn't US, so those rules don't apply ("a confectionery product with a non-nutritive object, partially or totally imbedded within it, cannot be sold within the United States") 2. This may be more a viral thing than an actual packaging. 3. The water may not really be meant to be drunk, it's just a gimmick.