It is a positive day for the freedom of information and I am happy to support it, make the calls and emails, and tell friends about it. I also think framing it

It is a positive day for the freedom of information and I am happy to support it, make the calls and emails, and tell friends about it. I also think framing it as a one day campaign where the “fighting” involves passive action at the individual level is not a game winning strategy. It is still a great rallying signal though, and its effects have already gone beyond the single day, and for every person too lazy to change their avatar back, they will carry on for a good while longer in some way. However, the motivation for the average person to even think about engaging such an overwhelming and invisible force as mass surveillance is very close to zero. For those who are willing, involvement seems to be passive (donating to a more capable organization, hitting a like button, resharing links), bursty (waiting for organized events to rally around), or demoralizing (low visibility of opponent, lack of support from uninterested peers or locals, extremely slow and indirect feedback loop for any action). For these reasons, I hope that a campaign modeled as a constantly running open source game engine emerges, because that is actually just the bare minimum required for victory - to at least continue playing the game as long as your opponent is playing, no matter whether you are winning or losing at the moment. A game model will at least make undeniably clear that there exists a thing worth playing for (your personal information perhaps), that there are actual opponents who can and will take this thing from you, and the visibility and mechanics needed for you to take action to protect that thing.