The major disconnect between Google ads, Facebook ads, and likes is that Facebook likes don't mean anything. Very rarely are people begging to engage with your

The major disconnect between Google ads, Facebook ads, and likes is that Facebook likes don't mean anything. Very rarely are people begging to engage with your company — in that case, they'd already be engaged. When you ask google "cheapest flights to SF" it will serve your ads to an eager audience on a silver platter; Whereas many Facebook users will like anything moderately interesting or cool, and the ads show up between "Girl from high school had a baby" and beach photos. It's apples and oranges. Imgur/9GAG aren't advertising on Google, just as travel agencies won't see much ROI on Facebook.