Akamai and Google already do this. When you're pushing terrabits per second of data onto an ISP's network they usually agree to do something like this. It's a

Akamai and Google already do this. When you're pushing terrabits per second of data onto an ISP's network they usually agree to do something like this. It's a win for everyone. ISP has to peer less traffic, customers get a faster experience, and Google/Akamai/Netflix benefit from reduced load. It's purely speculation on my part, but I believe the only reason we haven't seen OpenConnect adopted at Comcast is because Comcast has everything to lose from making Netflix fast because they're also a cable company. This is where the net neutrality debate comes into play. When Comcast starts preventing the growth of third party services that don't contribute to their bottom line.