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Something doesn't make sense here... I gathered from other threads that Google's ads are preferred over facebook's. So either Google doesn't do "contextual/inte
by quacker 13y ago
Something doesn't make sense here... I gathered from other threads that Google's ads are preferred over facebook's. So either Google doesn't do "contextual/interest based" ads, or contextual/interest based ads do not perform terribly (compared to what facebook is currently doing).
- brandnewlow 13y agoGoogle's search ads perform very well. They capture people in the moment of intent. Google's 3rd party ads perform badly since they are abstracted much further away from live intent, but Google gets away with it because they are pay per click, which implies lower risk for advertisers.
- cinquemb 13y agoI don't disagree, but with that logic, maybe facebook could get away with it too. And I didn't suggest it as an either/or thing, just maybe something to reduce the pressure on the current revenue streams. For certain types of sites/products, facebook could give google a run for their money with a competing product.