It's not an awareness problem, it's a monopoly problem. For example, I live in an affluent suburb of Philadelphia. The only ISPs we have are Verizon and Comcas

It's not an awareness problem, it's a monopoly problem. For example, I live in an affluent suburb of Philadelphia. The only ISPs we have are Verizon and Comcast. The banner might as well read "Pick Your Poison".