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You sound like somebody who hasn't done that much search engine marketing. You can lose $20k on google in the blink of an eye and have nothing to show for it bu
by encoderer 13y ago
You sound like somebody who hasn't done that much search engine marketing. You can lose $20k on google in the blink of an eye and have nothing to show for it but clicks and exit-pages. Some of this may truly be Facebook's problem, I don't know, I personally doubt it. But no, if one negative-ROI campaign led people to abandon Google, they'd have no advertisers left, either. So I think your premise is flawed.
- notlisted 13y agoFYI, as the $20k guy, the money wasn't spent all at once. We fiddled, we tried, we failed, several times, miserably. We've made mistakes on Google as well, but success was more easily achieved. So, despite being certain that our target audience is on FB, we have concluded that we're better off advertising in a place where the intent to purchase a hotel room/travel is clearly present (ie google search). It's a specific situation, certainly not true for all advertisers. I'm sure that FB advertising for other products might work quite well. It's just not for us.