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I think the newer generations who grew up online tend to be oblivious to Ads. It's just an instinct to ignore them.

• tzs 13y ago
  More likely they THINK they are oblivious to them, but they are not. I recall (sorry, I have no citation) a survey of people who played the California state lottery that asked people if they had paid attention to any of the state's ads for the lottery. They also asked the people why they played the lottery. A very large fraction of the people who said they had not noticed the ads repeated slogans and tag lines from the ads when explaining why they played.
  • lstamour 13y ago
    Funny thing: (a) I don't watch live TV and sign in to Chrome everywhere so my Adblock follows me from computer to computer and browser to browser. Therefore I don't notice many ads. (b) I notice ads more than ever now that I block them. I'm not as used to ignoring them, so when I see them, they stand out. Especially on mobile. Oh, not the content, not unless it's irritating or advertorial (or YouTube without YTO), but even so, it's interesting to notice adblock backfiring. I wonder if there's a common ground between adblock and annoying that won't require advertorial?
  • quadrangle 13y ago
    Yeah, people aren't oblivious! That's why we need Adblock. Our brains don't adblock automatically.