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I like how a bunch of programmers, mom&pop bakeries and nerd youtubers who have absolutely 0 experience in marketing/advertising expect to throw $50 on facebook
by blumkvist 13y ago
I like how a bunch of programmers, mom&pop bakeries and nerd youtubers who have absolutely 0 experience in marketing/advertising expect to throw $50 on facebook and see astonishing results and ROI.
Guess what? Marketing is a difficult discipline. Pick up a book on communications and a couple more on copywriting and advertising. Then another one on marketing. Do a demographic/psychographic profile, read a ton of whitepapers and case studies.
Then map out your strategy, load your account with money and test, test, test.
You are going vastly unprepared in a space filled with people who do this for living and expect to compete with them. When you fail after your pitiful attempt, you blame someone. Human nature at its best.
- thattallguy 13y agoFirst, you sound like a real champ, so thanks for making it hard for me to reply and support your point. But I will, Test, Test, Test and don't be a noob is the key to making any paid channel work. The deck is stacked against anyone who doesn't. The problem I see is that Facebook is banking naiveté and unsophisticated users to bolster their short term revenue. Is that right or wrong? Maybe. Will it have long ranging impacts on the platform and the small businesses that could really be benefiting from social channels, probably. Test Test Test and don't be a noob.
- commandar 13y ago>The problem I see is that Facebook is banking naiveté and unsophisticated users to bolster their short term revenue. This, exactly. It's perfectly okay that marketing is hard and return on investment is also difficult. The problem is Facebook actively pursues unsophisticated advertisers while running a platform that's actively harmful to them. I see it analogous to SEO. Good SEO being hard is fine. There are noob mistakes you can make that will hurt your SERP placing. That's okay, too. But if AdWords worked such that paying for AdWords actively hurt your SERP positioning, I think people would have the same kind of problem with it that they do with this.
- thattallguy 13y agoWell said. I think your adwords example is spot on.
- commandar 13y agoYou've opted for total ad hominem and strawman without even touching upon the complaint made in the video: that Facebook's advertising system is designed in a manner that reduces the reach and value of that advertising when it's used.
- blumkvist 13y agoAd hominem? If you try to build a space rocket and fail miserably at it, post a video about it and I call you a biggot for attempting to do something extremely complicated without proper preparation process, is that ad hominem? Or you keep the wikipedia page on fallacies and wait for every suitable (or not) opportunity to show off with your pompous knowledge?
- commandar 13y agoYou still haven't even attempted to address the original argument. Are you trolling or just naturally obnoxious?