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True. I should have generalized less. It didn't work for us. Reasons include the product in question (hotel rooms) which in New York are plenty in supply, the p
by notlisted 13y ago
True. I should have generalized less. It didn't work for us. Reasons include the product in question (hotel rooms) which in New York are plenty in supply, the price of the product (median stay ~$800), a client with a relatively limited advertising budget (branding exercise unlikely), a defined purchase cycle (typically 2-4 weeks in advance of a trip), and last but not least, something people actually search for (not a "cash register" or "impulse" purchase). In short: I think FB ads may work for companies and products that sell "small stuff" or big brands that go for the eyeballs/brand recognition/awareness.
- GFischer 13y agoIt's my experience as well that Facebook pages work extremely well for small stuff, also geared towards women - I've seen shoes, bags, jewellry and arts & crafts in particular be extremely succesful, mostly thanks to viral campaigns. Facebook should try to monetize that (and it actually started doing so with promoted posts and such) instead of facebook ads which, as mentioned, are awful. My own Facebook ad campaign got us zero conversions, as opposed to Google campaigns. BTW the Google campaign on mobiles was as awful as the Facebook campaign.