4 ms·

Please write an article about how you run these "profitable" campaigns. Seriously. It seems like you are the only person I've ever heard make this claim and I'm

• dangrossman 13y ago
  I've run many profitable campaigns on Facebook -- by not buying likes or advertising a Facebook Page. You can advertise normal links on Facebook and that operates like any other online ad -- some text and a picture, linked to a landing page for your own site. There's no "likes" to count or "engagement" to measure other than the normal conversion metrics -- how many of the clickthroughs completed whatever action you wanted them to complete on the landing page, how many eventually convert to paying customers, and is their LTV higher than their CPA. Facebook's also a great channel for retargeting. I run a campaign for Improvely there and the ads only appear to people that have already hit the signup page within the past few days.
  • AznHisoka 13y ago
    Sounds like that's the only viable way to have profitable campaigns: having ads that go directly to your landing page. I for one am confused as to why people chose the other indirect, convoluted way: buying likes, directing people to their FB page, THEN hoping they click through to their actual website.
    • bauc 13y ago
      You can save money on a Facebook ad by linking to a Facebook page, well on a per click basis but I'm not sure if it's a good strategy overall.
• brandnewlow 13y ago
  Our company has seen lots of profitable campaigns run through us onto Facebook. We know this because our customers track the sales they get from the ads and it can be easily compared against the amount they spent.