The "profile" meant something back when Facebook first started - in fact one of my favorite things was when the news feed would announce things like "Friend1 up

The "profile" meant something back when Facebook first started - in fact one of my favorite things was when the news feed would announce things like "Friend1 updated his favorite movies" - then I would click and go see what they added. I can't even guess when the last time was that I looked at someone's information directly on their profile on FB