4 ms·

Well, there is one solution which wasn't mentioned in the video, get the bots to like your posts so they get visibility leading to actual users seeing them.

hayksaakian 13y ago
it was mentioned in the video, doing this creates a negative effect. the video mentioned how real/useful engagement didn't change before and after he got all those fake likes
- haffi112 13y ago
  I meant likes on particular posts on the page. Not the page itself.
  - hayksaakian 13y ago
    Precisely. According to the video, the click farmers will like the page itself, but not any content it posts. If your page likes are mostly fake, your posts likes will be proportionately lower. The auther discovered that Facebook tests your posts among your following, and uses the % that liked the post as a signal as to whether it should show it to the rest of your network. Now, if you are paying farmers for likes, they might also be liking the content you post. If you're not paying for likes at all, but you have a bunch of fake likes on your page, your posts will get proportionately fewer likes, and FB will show your post to fewer people. The point was ultimately: By buying likes, legitimately or not, your page will attract likes from fake accounts -- Which due to the aforementioned reasons will tank the presence of your page in the news feed of real users. The only workaround from this position is to promote your posts either through legitimate or illegitimate means. The other byproduct of this notion is that using the free coupons that Facebook tends to offer can cause more damage than they are supposedly supposed to fix.
commandar 13y ago
Facebook determines post visibility based on engagement. If a high percentage of your likes are fraudulent and don't engage, that means that the initial group your post is shown to is less likely to engage, and, in turn, your post is less likely to be seen by legitimate followers since the low engagement means Facebook won't expand the percentage of your followers that see it in the first place.
- droopyEyelids 13y ago
  What is to stop click farms from evolving into selling engagement as well as likes?
  - commandar 13y ago
    I'm not sure, beyond effort required. It would at least be slightly less actively harmful to advertisers, though.
benlarcey 13y ago
Yep, this is possible and a much better use of ad spend that's allocated for FB. The only downside is the admin required to single out individual posts for paid (fake) promotion. It's also a much cheaper method than paying FB to promote to your click farm fans.

hayksaakian 13y ago

it was mentioned in the video, doing this creates a negative effect. the video mentioned how real/useful engagement didn't change before and after he got all those fake likes

haffi112 13y ago
I meant likes on particular posts on the page. Not the page itself.
- hayksaakian 13y ago
  Precisely. According to the video, the click farmers will like the page itself, but not any content it posts. If your page likes are mostly fake, your posts likes will be proportionately lower. The auther discovered that Facebook tests your posts among your following, and uses the % that liked the post as a signal as to whether it should show it to the rest of your network. Now, if you are paying farmers for likes, they might also be liking the content you post. If you're not paying for likes at all, but you have a bunch of fake likes on your page, your posts will get proportionately fewer likes, and FB will show your post to fewer people. The point was ultimately: By buying likes, legitimately or not, your page will attract likes from fake accounts -- Which due to the aforementioned reasons will tank the presence of your page in the news feed of real users. The only workaround from this position is to promote your posts either through legitimate or illegitimate means. The other byproduct of this notion is that using the free coupons that Facebook tends to offer can cause more damage than they are supposedly supposed to fix.

commandar 13y ago

Facebook determines post visibility based on engagement. If a high percentage of your likes are fraudulent and don't engage, that means that the initial group your post is shown to is less likely to engage, and, in turn, your post is less likely to be seen by legitimate followers since the low engagement means Facebook won't expand the percentage of your followers that see it in the first place.

droopyEyelids 13y ago
What is to stop click farms from evolving into selling engagement as well as likes?
- commandar 13y ago
  I'm not sure, beyond effort required. It would at least be slightly less actively harmful to advertisers, though.

benlarcey 13y ago

Yep, this is possible and a much better use of ad spend that's allocated for FB. The only downside is the admin required to single out individual posts for paid (fake) promotion. It's also a much cheaper method than paying FB to promote to your click farm fans.