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The ad-based revenue model is fundamentally broken. Everyone needs to run Adblock and we need to figure out an economy that doesn't rely on this garbage.
by quadrangle 13y ago
The ad-based revenue model is fundamentally broken. Everyone needs to run Adblock and we need to figure out an economy that doesn't rely on this garbage.
- duncanawoods 13y agoMan I love AdBlock. I used it today to block "Hot Network Questions" on StackOverflow. The click-bait trivia was driving me nuts. I'm there to work and hated being distracted by that crap. Two clicks and ahhhh, much better.
- mikeg8 13y agoAdblock is my favorite thing right now, I don't know why I didn't install it sooner. And I couldn't agree more on finding new ways to generate money for the online economy. Advertisement is so boring and old-school.
- rhizome 13y agoJust online, or in general? Has it been broken for years, decades or centuries?
- onedev 13y agoI think the newer generations who grew up online tend to be oblivious to Ads. It's just an instinct to ignore them.
- tzs 13y agoMore likely they THINK they are oblivious to them, but they are not. I recall (sorry, I have no citation) a survey of people who played the California state lottery that asked people if they had paid attention to any of the state's ads for the lottery. They also asked the people why they played the lottery. A very large fraction of the people who said they had not noticed the ads repeated slogans and tag lines from the ads when explaining why they played.
- lstamour 13y agoFunny thing: (a) I don't watch live TV and sign in to Chrome everywhere so my Adblock follows me from computer to computer and browser to browser. Therefore I don't notice many ads. (b) I notice ads more than ever now that I block them. I'm not as used to ignoring them, so when I see them, they stand out. Especially on mobile. Oh, not the content, not unless it's irritating or advertorial (or YouTube without YTO), but even so, it's interesting to notice adblock backfiring. I wonder if there's a common ground between adblock and annoying that won't require advertorial?
- quadrangle 13y agoYeah, people aren't oblivious! That's why we need Adblock. Our brains don't adblock automatically.
- leobelle 13y agoWell, ad based revenue is not broken for Facebook or Google. They employ thousands of engineers and have made billions in revenue.
- quadrangle 13y agoIt should be broken. People just don't know to use Adblock. And it is broken from the perspective of being a reasonable thing to do. Both of those examples rely on totally crazy privacy invasion.
- dclara 13y agoAgree. Hopefully it will come true soon. However, so many CPCs are based on this model. If it's gone, how businesses can do commercial online? I've got a new business model for that, but so far failed to draw enough attention, due to it's early beta without enough data to show. Interesting parties can view my profile.
- Houshalter 13y agoHopefully improving technology decreases the costs of running large websites to make up for the decreased revenue. Recommendation engines can replace the need for ads entirely. It would recommend products/websites/apps/etc based on what it predicts you will like, not how much money the site is willing to spend on ads.
- NolF 13y agoI whitelist some websites from Adblock including Google. The ads need to add value to my browsing experience. Most sites just bombard me with irrelevant ads that distract me from what I'm doing but don't give me any value in return. I often click on ads in Google when I'm searching for a particular product to suit my needs.
- paulhauggis 13y agoYou mean like paying for every site or things like in-app purchases for games (which many people here hate as well?)