Really, if you think about it, if you only plan on having it open short-term, and you have the money of Viacom (parent co. of Comedy Central) behind you, then c

Really, if you think about it, if you only plan on having it open short-term, and you have the money of Viacom (parent co. of Comedy Central) behind you, then capital is not an issue. You're not going to buy the equipment, you're going to lease it. Paper cups are pretty cheap, and you're hiring people off Craigslist. Coffee's cheap too. And it looks like they're in an area that would be pretty cheap. Cable shows like this are incredibly cheap, and that's why networks love them. A few hundred grand isn't chump change, but if they get a whole episode out of it, they're still making money.