They haven't really talked about funding publicly, but we do know that Pierre Omidyar is involved (there've been stories about him funding them before [1], and

They haven't really talked about funding publicly, but we do know that Pierre Omidyar is involved (there've been stories about him funding them before [1], and on the about page of this site he is listed as "Publisher" for First Look Media [2]). His net worth is huge ($8.5b as of September 2013, according to Forbes [3]), so he can give them plenty of initial funding, and he's brought in Michael Rosen as CRO, who was previously head of online and mobile sales for AT&T Adworks [4], so advertising seems a very likely answer to the question of how they will make money in the future. [1] http://www.huffingtonpost.com/2013/10/15/glenn-greenwald-pierre-omidyar_n_4103026.html http://www.huffingtonpost.com/2013/10/15/glenn-greenwald-pie... [2] https://firstlook.org/theintercept/about/ https://firstlook.org/theintercept/about/ [3] http://www.forbes.com/profile/pierre-omidyar/ http://www.forbes.com/profile/pierre-omidyar/ [4] http://adage.com/article/media/media-names-michael-rosen-chief-revenue-officer/291478/ http://adage.com/article/media/media-names-michael-rosen-chi...