Ultimately they're not making as much profits as Apple, Microsoft or even Samsung - but they're doing a great job at attracting the best talent. As long as the

Ultimately they're not making as much profits as Apple, Microsoft or even Samsung - but they're doing a great job at attracting the best talent. As long as they can make enough to retain their top talent, I can see them ultimately winning in the long-term, ending up with more reach and impact than anyone else. I only see Apple as their biggest competition in the consumer market with massive resources and talent laser-focused on creating what many consumers want: beautifully simple and powerful UX's.