4 ms·
Sometimes ads aren't really to convince people to use a thing, but sort of just to reinforce an existing "brand relationship". See: Almost all of Coca-Cola's a
by georgemcbay 13y ago
Sometimes ads aren't really to convince people to use a thing, but sort of just to reinforce an existing "brand relationship".
See: Almost all of Coca-Cola's advertising, for example.
- joosters 13y agoThis does seem true for the google ads. An overriding theme in them does try to make Google appear more friendly and likeable, rather than to grab more user share. Although reinforcing a brand is still a big part of attracting and keeping customers. If Coca-Cola stopped advertising, they'd definitely lose sales.