8 ms·

Google does run ads to get people to use Google search.

• throwawaymsft 13y ago
  Inside of google? (That's what I'm referring to with dog fooding, to convince your employees to use a substandard product "for the good of the company"). Google probably has "google search rocks" internal ads. They probably don't have "hey guys could you stop using bing for a bit and try our search engine?".
  • joosters 13y ago
    Sorry, I got sidetracked from the dogfooding main point. I'm pretty sure google don't need ads to cajole their employees into using their search. I was referring to their public ads.
• georgemcbay 13y ago
  Sometimes ads aren't really to convince people to use a thing, but sort of just to reinforce an existing "brand relationship". See: Almost all of Coca-Cola's advertising, for example.
  • joosters 13y ago
    This does seem true for the google ads. An overriding theme in them does try to make Google appear more friendly and likeable, rather than to grab more user share. Although reinforcing a brand is still a big part of attracting and keeping customers. If Coca-Cola stopped advertising, they'd definitely lose sales.