Or, maybe it's "obviously" not a Starbucks because the owners of Dumb Starbucks Coffee already contacted Starbucks and worked things out and keeping mum on the

Or, maybe it's "obviously" not a Starbucks because the owners of Dumb Starbucks Coffee already contacted Starbucks and worked things out and keeping mum on the topic is part of the agreement until the punchline is delivered some time in the future. That said, if this were the case, you'd think the PR response would be even less information-- silence, or "we're looking into this" and leave it.