Given my anecdotal experiences of this problem I would guess that Netflix's problem isn't a matter of figuring out what I would like, it's a matter of figuring

Given my anecdotal experiences of this problem I would guess that Netflix's problem isn't a matter of figuring out what I would like, it's a matter of figuring out what I may not have seen yet. The problem is that the things that I am most likely to like based on my viewings are also the things that I am most likely to have already seen somewhere other than Netflix.