>And if you miss the experience of launching the app directly from your home screen, you can add a bookmark to the home screen by opening Latitude in Safari and

>And if you miss the experience of launching the app directly from your home screen, you can add a bookmark to the home screen by opening Latitude in Safari and tapping the + icon > Add to Home Screen > Add. App icons (for mobiles) have become the equivalent of the browser bookmark. He also mention that they've built it as a web application after talking with Apple. Otherwise, I guess they would have preferred to make a native app. Another example for me not to believe Google claims about the future of mobile appstores.