When you are trying out something new, being faced with a page of form fields is often the moment you think to yourself: "well, it's probably cool, but this is

When you are trying out something new, being faced with a page of form fields is often the moment you think to yourself: "well, it's probably cool, but this is a lot of effort". Making signups 'lazy' and 'gradual' means you never have to climb that wall... you step over the small amounts of work while playing with the app.