It is clearly a nitch in the market place but is it large enough to sustain and grow in a publicly traded company? That is the question. Certainly! We're talki

It is clearly a nitch in the market place but is it large enough to sustain and grow in a publicly traded company? That is the question. Certainly! We're talking about people who are very interested in expensive hobbies (like skiing, snowboarding, motorbiking), these people are very used to spending a lot of money on their hobby. Combine that with the innate human desire to want to record/photo/share our lives, and the market for "allowing people to record their expensive hobbies" is very lucrative.