Presumably, that only has repurcusions within that individual company - e.g. some employees get rewarded for deception. Whilst that's still bad, and the company

Presumably, that only has repurcusions within that individual company - e.g. some employees get rewarded for deception. Whilst that's still bad, and the company is obviously harming themselves in the long run, it's a lot less immoral than rewarding deception across an industry, between different companies.