The latest spot with Red Bulls Stratos made me think: where do you want to go from there? We've seen those things can handle a jump from space. You can't do tha

The latest spot with Red Bulls Stratos made me think: where do you want to go from there? We've seen those things can handle a jump from space. You can't do that. Nobody can do that anymore. This is the ultimate thing. Everything else we've seen already. All those crazy base jumps, flight suits, whatever. There is nothing more to get there. How do you sell a new product based on this??