People didn't put lights on their bikes at night until about 15 years ago when low-weight, bright LEDs became cheap and ubiquitous. Any city cyclist will tell

People didn't put lights on their bikes at night until about 15 years ago when low-weight, bright LEDs became cheap and ubiquitous. Any city cyclist will tell you about all the close calls and accidents they've had, so it's just a matter of making a camera that's rugged and cheap enough to meet the demand. GoPro has rugged down, now they just need to come down in price and maybe up in usability. I think it's different from the Red Bull example because red bull doesn't really offer anything that tons of cheap competitors don't already offer, and with taste being what it is there's no 'default' drink to capture the whole market. If gopro just became 'the dash-cam' company, and any time you bought a new bike or car it was a $50 add-on at the register, I think they'd clean house. Of course we're a ways from a stabilized HD camera being an impulse buy, but they're probably the best positioned company to get there. Then they just have to fight commoditization, which is a nice problem to have.