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Rackspace pitched OpenStack hard to competitors when they released it. I mean hard. They were practically begging various folks to give them a moment to discuss
by jsmthrowaway 13y ago
Rackspace pitched OpenStack hard to competitors when they released it. I mean hard. They were practically begging various folks to give them a moment to discuss switching entire hosting services over to OpenStack. The strategic play was, and remains, fairly obvious: if you remove feature differentiation the market competes on other differentiators (Rackspace wants to compete on support, most likely). Given that historical context of OpenStack's origin and not-so-subtle strategy, it's interesting to see such a dismissal of hosters that still want to compete on features.
Think about it. If you launch a hosting shop today and adopt OpenStack, you will be able to offer a similar feature set to Rackspace right off the bat. You then have to begin work on how to differentiate yourself feature-wise, while meanwhile not really competing with Rackspace because it's the same offering. OpenStack tells us that Rackspace wants all hosters to look largely equivalent technically.
I'm pretty sure what's where the project came from. Now, however, it appears to be evolving into a community effort to compete with Amazon, which is smart on Rackspace's part: by making a community effort, Rackspace (and everybody who runs OpenStack) get to capitalize on the work of the community to build an Amazon-like system, since such a system would require a significant investment on Rackspace's part and they likely don't have the people to do it. The danger, however, is that we'll end up with a hosting industry with dozens of AWS clones.
Regardless, in the broad, virtualization was our crutch until Linux containers caught up to what zone/jail admins have known for decades: there are far more efficient ways to share a machine than virtualizing an entire OS. The smart minds are focusing on containers now. I know OpenStack just implemented Docker support in Nova, but I don't think OpenStack models container computing well.