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Lets boil this down. The only thing this competitor did was; The competitor then bought ads online for anything related to 500 Startups, to leverage the increa
by mikeryan 13y ago
Lets boil this down. The only thing this competitor did was;
The competitor then bought ads online for anything related to 500 Startups, to leverage the increased press surrounding Demo Day and the latest 500 Startups batch of companies.
This is marketing 101. Go where the action is. I find nothing dirty or underhanded about this and its a far cry from what Uber was doing which was directly impacting their competitors.
- aspir 13y agoIt's definitely underhanded and classless. It would be like a MSFT infiltrating an Apple demo and trying to upstage Tim Cook. But, at this point, we're arguing values and philosophy, and nothing's going to come of it :)
- mildtrepidation 13y agoI agree with you and the GP: It is Marketing 101. And that, unfortunately, is often underhanded and classless.
- argonaut 13y agoNo, it's not like that. The only thing the OP indicates happens is the infiltration part, not the upstaging part. I'm pretty sure MSFT sends people to Apple demos whenever possible.