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Giving marketing teams the ability to test and optimize transactional emails opens up a new customer referral and upgrade channel. Love what these guys are doin
by benjaminfox 13y ago
Giving marketing teams the ability to test and optimize transactional emails opens up a new customer referral and upgrade channel. Love what these guys are doing.
- mrmch 13y agoNot only is transactional email a great referral channel (just look at what Dropbox did), it's also ripe for optimization. Engagement emails are used by almost every kind of app to facilitate user actions, but by being trapped in source code, the people who care about user experience and metrics can't take action to improve them.