I believe I learn nothing from failure, and a ton from success. When something fails, I don't know if it was a bad idea, bad execution, bad timing, the wrong p

I believe I learn nothing from failure, and a ton from success. When something fails, I don't know if it was a bad idea, bad execution, bad timing, the wrong people, etc. When something works, I generally learn a ton and it inspires other good ideas. It is not until you have racked up a bunch of failures and successes that you realize an idea braindump isn't particularly helpful. When someone starts offering a braindump of ideas, I generally assume the person just hasn't had a bunch of success and failures that are relevant. I think the author's change is natural, as you can't say "Here is what worked for us..." until you have actually had some wins.