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I wonder if creating an association with a pretty face is longer lasting if he/she is looking right at you, so that even though the initial focus on the product
by kingkawn 17y ago
I wonder if creating an association with a pretty face is longer lasting if he/she is looking right at you, so that even though the initial focus on the product is weaker, the longer lasting association of beauty and the product pay-off more.
- mikecuesta 17y agoI think that's the whole point - that you get too caught up into the pretty face and you focus less on the product which renders your ad/image ineffective.
- kingkawn 17y agoWhat I meant was that yes, the initial product focus is reduced, but there may be a longer lasting and subtler association of the product with the physical attractiveness, which in the end may be more valuable. In other words; I don't necessarily believe that the audience focusing more directly on the product actually sells it better. Most products are boring (i.e. this is just more shampoo), but sexual stimulation is not. Focusing on the sex rather than the boring product is probably to the benefit of sales.