The real problem is that an LCD TV isn't something that breaks very often. Nor does it really need adjustment, like the old CRTs frequently did. Sony marketing

The real problem is that an LCD TV isn't something that breaks very often. Nor does it really need adjustment, like the old CRTs frequently did. Sony marketing made 3D a big thing in 2010: http://online.wsj.com/news/articles/SB126281921528818651 http://online.wsj.com/news/articles/SB126281921528818651 Sony Pins Future on a 3-D Revival Jan. 7, 2010 But I had just bought a big screen Sony XBR6 the year before. That TV is still my primary TV, still working fine. I might replace it in another 5 years, "just because". But until then, there had better be a really compelling "breakthrough" for me to justify buying another TV. And, IMO, 3D wasn't it. And 4K isn't it, either, for reasons I already outlined. Most households got rid of their CRTs a long time ago. So the long-time scenario of moving the old TV to the basement doesn't work anymore, because the basement already has an LCD, and that LCD still works great. I agree with you, there's just no future of long term profitability in TVs anymore.