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Welcome to island marketing
- lsc 17y agohm. I think the article is somewhat unclear; I agree that all your customers can now see everything anyone has ever said about you, but that doesn't mean you need to (or should) attempt to close every sale. Saying "I'm sorry, I can't help you right now." when you can't, I think is pretty important; You can't be all things to all people. On the other hand, while loosing some sales is fine, pissing off those lost sales is not. Seth is right that all your interactions are now with people who are connected to all your other potential customers. I find that recommending competitors when I encounter customers I can not profitably serve results in those (non) customers saying good things about me.