Every company builds a narrative around their products. I don't really see a problem with that. "Big Data" has already been redefined or misinterpreted enough t

Every company builds a narrative around their products. I don't really see a problem with that. "Big Data" has already been redefined or misinterpreted enough times already, so I don't really think they're doing any additional damage to the terminology. Personally, I think there are some holes in the story they are telling in general, but this is not one of them. The question I have about their product is: why not just store the JSON in a SQL database, many of which are adding JSON as a native type? Did they really need to reinvent an entire database system? Why not just take postgres and build on that like everyone else does?