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For enterprise software it makes sense to leave off the pricing since you usually want to structure the pricing based on their needs (AKA charge more for big cl
by anthony_franco 13y ago
For enterprise software it makes sense to leave off the pricing since you usually want to structure the pricing based on their needs (AKA charge more for big clients).
But I don't agree with your premise regarding potential customers being confused or deterred from signing up. Granted, if you have a very complicated pricing plan it can be confusing. But if you have a straightforward pricing structure that's inline with what the market expects, then there will be no confusion. And forcing a sales call would actually lover conversions.
But in the end it all depends on the the specific market. And as usual, the ultimate answer is "A/B test it".