"Good work environment" as in, "don't be an asshole if they're getting their job done". The things actually mentioned in the article as recruiting tools (see b

"Good work environment" as in, "don't be an asshole if they're getting their job done". The things actually mentioned in the article as recruiting tools (see below) absolutely have a pretty reasonable compensating differential in the form of cold, hard cash. And my, who are the (even non-technical) executives who have this much time to devote to seducing their developers with loving care? Just offer them money; you have a business to run. To quote: "Moreso, find out what is important to them besides coding and perks. Do they have a family? Find a way for them to bring their kids in a few times a week, or have a family meal on Fridays. Do they like to travel? Invent a travel bonus, where they get to go where they want one week every three months. Do they want to speak at conferences? Become their agent, allow them time to commit to open source."