> If this was true for media use on tablets in general, Amazon would not be pouring as much effort as they are into tablets. Amazon, unlike Netflix, is worrie

> If this was true for media use on tablets in general, Amazon would not be pouring as much effort as they are into tablets. Amazon, unlike Netflix, is worried about being kicked out of the iOS ecosystem. Kindle (and all the other major eBook apps) already came close at least once. Unless Amazon was convinced that media use on tablets was going to collapse (not just plateau), they desperately need the deterrent and the insurance policy.