They're redirecting first-timers from sites like Facebook and Twiter who have many users who don't know an Imgur link from a Facebook CDN link. Reddit users all

They're redirecting first-timers from sites like Facebook and Twiter who have many users who don't know an Imgur link from a Facebook CDN link. Reddit users all know what Imgur is already. There are many people on Facebook and Twitter who would likely browse through the types of stuff Imgur hosts on their homepage, not so much an issue for Reddit users. Imgur basically is just a more visual reddit with less reading...