What I found strange -- The heatmap seemed to go from "eye to product" in the left heatmap. However, on the right heatmap there wasn't any significant distinct

What I found strange -- The heatmap seemed to go from "eye to product" in the left heatmap. However, on the right heatmap there wasn't any significant distinction in the heatmap at all. (I presume the heatmap is a differential, therefore it's a net on that one map rather than an absolute difference between the two). Either way, from the explanation I'd have still expected the right heatmap to focus on the eye-contact of the model? Whereas the actual example seem to suggest when the model is looking directly at us we somewhat ignore it? Edit: Oh ok. For some reason, the non-linkjacked article does have a more significant heatmap around the eye contact... I wonder why this article has a different map? have they modified it? http://www.bunnyfoot.com/articles/not_focus_groups.htm http://www.bunnyfoot.com/articles/not_focus_groups.htm See http://www.bunnyfoot.com/img/sun4.jpg http://www.bunnyfoot.com/img/sun4.jpg vs http://www.grokdotcom.com/wp-content/uploads/Bryan/heatmap_sunsilk.png http://www.grokdotcom.com/wp-content/uploads/Bryan/heatmap_s... (right map)