There's still a lot (a lot) of folks (non-startups) who don't do everything soup to nuts so they outsource things like the design and development of the front-e

There's still a lot (a lot) of folks (non-startups) who don't do everything soup to nuts so they outsource things like the design and development of the front-end to outside shops. These folks tend to build out the HTML without any CMS integration then delivery the full HTML for the client to integrate into their CMS/tools/templates.