I don't think brainless game spamming is a viable tactic any more than buying lots of tickets is a smart lottery strategy. Each day there are tens of new "very

I don't think brainless game spamming is a viable tactic any more than buying lots of tickets is a smart lottery strategy. Each day there are tens of new "very small" games released on mobile, so you are still competing with a fraction of % chance to win. That doesn't mean making many games is a bad idea. Rovio had made several dozen games before Angry Birds went viral. Halfbrick spent years barely scraping by before Fruit Ninja became a huge hit. Zynga of course had published many games before Farmville. NimbleBit were doing a game every two months for 3 years before Tiny Tower. The difference is that each (or at least most) of the games in these companies was developed with the belief that is was a game worthy of being made. To paraphrase Picasso, luck must catch you hard at work. As for the untapped market, I don't know. There's lots of excellent non-predatory games of any type imaginable in the $1-$4 bracket for anyone who doesn't mind paying for quality. The mass F2P market seems more tailored towards people who don't want to pay, therefore predatory tactics are the only thing that can 'coerce' money out of them.