That's exactly the right comparison, just without the money that record labels use to push songs. Remember Draw Something? Huge for maybe a month, then complete

That's exactly the right comparison, just without the money that record labels use to push songs. Remember Draw Something? Huge for maybe a month, then completely gone. Flappy Bird is sort of notable because it's probably the simplest "hit" game we've seen in recent memory. It's the sort of thing that appeals to people who aren't even casual gamers, people who wouldn't engage with something like the original Plants vs. Zombies.